Wynn Performing in His First Fansign Event by Esavya Managed by Kopi Chuseyo

Esavya x Wynn First Fansign

International Artist Showcase: Wynn Bridging K-R&B culture with local brand goals. A sold-out activation featuring a tiered "Product-First" entry mechanism that maximized sponsor ROI and fan engagement.

ClientEsavya X Wynn
Date8/17/2025

The Objective

To produce the debut Indonesian showcase for South Korean R&B singer Wynn. The goal was to create an intimate, high-engagement experience for the "Wynners" fanbase while driving product trial and sales for the titular sponsor, Esavya.

Strategic Execution: Tiered Value Bundling

We engineered a Hybrid Product-Bundling Model to maximize the Average Revenue Per User (ARPU). Instead of selling standard tickets, entry was tied directly to Esavya product sales.

The Mechanism:

  • The VIP Tier (Rp 549.000): Designed for super-fans. This tier drove high-volume sales (6 products/pax) by offering premium experiential benefits: Sound Check Access and the highly coveted 1:1 Photo Session.
  • The Regular Tier (Rp 299.000): An accessible entry point that ensured a full house, bundling 3 products with the signing experience.

Result: The tiered approach successfully balanced high revenue (VIP) with high attendance volume (Regular).

2.webp
4.webp

O2O (Online-to-Offline) Integration

To streamline logistics in a high-traffic mall environment, we implemented a digital-first ticketing system.

  1. Purchase: Fans purchased the bundles via Shopee (Online), allowing us to capture data and secure revenue upfront.
  2. Verification: A dedicated registration portal generated unique QR codes for on-site check-in.
  3. Fulfillment: Merchandise was distributed on arrival, turning the event queue into an instant "unboxing" experience for the brand.

Project Info

  • ClientEsavya X Wynn
  • Year2025