From K-Pop Culture Roots to a Future in Digital Impact
Kopi Chuseyo grew from Indonesia’s leading K-Pop café into a digital marketing and event activation agency—carrying our cultural roots into influencer-driven campaigns built on deep community networks.
Cultural Roots
Kopi Chuseyo began as Indonesia’s first major K-Pop–themed café chain. Across more than 100 stores nationwide, we became a physical hub for fandoms to gather, connect, and celebrate the culture they love.
This experience gave us something rare: firsthand insight into how K-Pop communities think, behave, and mobilize. The pandemic changed the business landscape, but it didn’t erase our foundation. It pushed us to evolve.
Filling the Gap
As brands rushed to tap into the rising K-Pop wave, most struggled to activate audiences authentically. Generic strategies didn’t work. Cultural shortcuts backfired.
We saw a gap—and we had the experience to fill it.
Kopi Chuseyo transformed into a culture-driven marketing agency specializing in event activation and influencer marketing, built on the same fandom understanding that once fueled our cafés.
Our Expertise
Event Activation
We design and execute experiences that resonate with K-Pop audiences, from brand pop-ups to fan-centric offline events.
Influencer Marketing & Promotion
We develop creator-led campaigns powered by Daniel’s network and years of community engagement.
Media Promotion
Strategic content distribution, digital amplification, and placements tailored for fandom-heavy audiences.
Content Creation
Production crafted for cultural accuracy, platform relevance, and trend alignment.
The Kopcus Advantage
Cultural Roots
We grew with K-Pop fandoms, not outside them.
Network-Driven Results
Direct access to creators, influencers, and cultural touchpoints through Daniel’s long-established relationships.
Direct Communication
Execution-focused, transparent, and no unnecessary layers.
Cultural Precision
We build campaigns grounded in deep fandom insight, not surface-level trends.
Daniel Hermansyah
Founder
Daniel Hermansyah
Founder
Daniel Hermansyah is a K-Pop influencer with over 460,000 combined followers across Instagram and TikTok. He leads Kopi Chuseyo as the face, strategist, and connector between brands, creators, and fandoms.
His presence in the community gives the agency a direct line into K-Pop audiences and creator networks, shaping campaigns with real cultural accuracy.
What We’ve Been Part Of
The Vision
Our Mission
To become Indonesia’s leading K-Pop digital marketing and event activation agency.
Our Vision
To grow into a full-scale concert and event promoter rooted in cultural authenticity and community insight.